Kilimanjaro is the highest mountain in Africa and the highest free-standing
mountain in the world at 5,895 metres above sea level. The challenge is to
climb it in less than 6 hours, 56 minutes and 24 seconds which is the current
world record held by Swiss-Ecuadorian Karl Egloff who completed a run up the
Umbwe Route and descent via Mweka in August 2014. Now Julio Ludago, a
professional mountain guide at Mt. Kilimanjaro hopes to beat this record on September
27th 2015 when he ascends and descends Mt Kilimanjaro via Umbwe
route – Western breach
“I know breaking the world record is not going to be an easy task.
The high altitude, low temperature, and occasional strong winds on Mt.
Kilimanjaro make this a difficult and dangerous challenge but I am prepared.
For the last 2 months, I have been training relentlessly and with the support I
am receiving from Intel, Ahsante Tours and ASUS I am confident I’ll break the
record,” said Julio.
Intel, Ahsante Tours and ASUS have come on board as Julio’s
sponsors to help turn this challenge into an exciting experience that will
rally various African nations to cheer Julio on as he attempts to break the
world record. Supporters can join the conversation by following the social
media campaign dubbed #TheClimbAfrica.
Ahsante Tours, Julio’s employer, has been providing the logistical
support during his training sessions and will also manage the logistics during
the actual day of the climb. “We are proud and excited to be supporting Julio
in this challenge and are working very closely with Kilimanjaro National Park
Authority to ensure this runs smoothly. We are looking forward to him breaking
the world record and making Africa proud,” said Noel Kilengo, Marketing
Manager.
“Intel, through the use of technology will enable Julio to track
his fitness levels and also share his extraordinary experience with Africa and
beyond. As he prepares to break the world record, we want people to
celebrate his experience and be part of his journey.” said Lavinniah Muthoni, Head
of Marketing and PR for Intel East Africa.
Julio was given climbing gear and the Basis Peak™ that helps him
track his activity, health and sleeping metrics 24/7. It also continuously
monitors movement, perspiration and skin temperature. This multi-sensor
approach, combined with Basis’ BodyIQ technology, enables Basis Peak™ to
automatically detect walking, running, biking, sleep phases, sleep quality and
more. Even with these sensors working 24/7, Peak maintains a battery life of up
to four days, a challenge for many other wearable devices on the market today.
Another exciting technology that Julio will use during this
mission will be the ASUS* Transformer Book T300 Chi powered by Intel. The
razor-thin and powerful 2-in-1 device with a 12.5” screen perfectly meets
Julio’s needs because it is lightweight (720g tablet), compact and thin
(7.6mm), and is able to handle the rigors of ascending a mountain as well as
continue to operate under low temperature and atmospheric pressure. The
ultra-slim 2-in-1 delivers incredible performance and is also power-efficient
thanks to the latest Intel® Core™ M processor. With a battery that can last up
to 8 hours, it enables Julio to document images and videos throughout his
climbing.
“We are excited to be part of Julio’s journey. ASUS laptop was the
first laptop to reach the top of Mount Everest at the height of 8848m in the
past, so we are confident the ASUS Transformer Book T300 Chi can successfully
survive the severe conditions during this mission and help Julio to connect
with his fans. As part of the social media campaign to create awareness on
Julio’s challenge, we are awarding fans that accurately predict the time it
will take him to ascend and descend Mt. Kilimanjaro with our 2-in-1 laptops. We urge
everyone to join in and cheer Julio on,” said Mr. Alvin Huang, Director, System
Business Group, English Speaking Africa, ASUS.
Follow this ambitious
story online over the next three weeks using #TheClimbAfrica hashtag
and send your well wishes to @JulioLudago on Twitter. In East Africa follow @IntelEastAfrica on Twitter and Intel
Kenya on Facebook, in Nigeria follow @IntelWestAfrica on Twitter and Intel
Nigeria on Facebook, and in South Africa follow @Intel_Africa on Twitter and
Intel South Africa on Facebook to participate in the prediction campaign.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world’s computing devices. As a leader in corporate
responsibility and sustainability, Intel also manufactures the world’s first
commercially available “conflict-free” microprocessors. Additional information
about Intel is available at newsroom.intel.com and blogs.intel.com, and about Intel’s conflict-free efforts at conflictfree.intel.com.
Intel,
the Intel logo, Basis and Peak are trademarks of Intel Corporation in the U.S.
and/or other countries. *Other names and brands may be claimed as the
property of others.
About ASUS
ASUS is the No.1 laptop
brand in Europe. A
leading enterprise in the new digital era, ASUS designs and manufactures
products that perfectly meet the needs of today’s digital home and office, with
a broad portfolio that includes laptops,
tablets, smartphones, desktops, and all-in-one PCs. ASUS laptop was the first laptop to reach the top
of Mount Everest at the height of 8848m, and accompany mountaineers Shi Wang
and Jian Liu on an expedition to the summit of the 16,000ft Mount Vinson, the
tallest peak in Antarctica, where temperatures were known to drop below -100˚F.
ASUS also won 4,326 awards in 2014. Additional information about ASUS is
available at www.asus.com.
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