Wednesday, May 25, 2016


· Music Superstar AliKiba and well-known food personality Marion Elias joined Jamie Oliver’s Food Revolution with a live cooking demonstration on Facebook on Friday 20th May

· 9 per cent of boys and 12 per cent of girls under the age of 20 in Tanzania are classed as overweight and obese in 2013*

Tanzania saw the launch of Food Revolution Day on Friday, 20th May 2016 amidst a fanfare of celebrities, live cooking events, a flurry of social media activity and, of course, the British celebrity chef and campaigner Jamie Oliver, who launched the campaign. Jamie and his army of revolutionaries staged a series of live events on Facebook to encourage governments at the World Health Assembly meeting in Geneva on 23rd May to tackle the child nutrition crisis.

Now in its fifth year, highlights included chefs and celebrities streaming live on Facebook on 20th May during a seven-hour cooking marathon, calling for people around the world to sign up to the Food Revolution. In India the campaign’s Global Champions - music superstar AliKiba and well-known food personality Marion Elias - were the hosts of the live event on Facebook which took place in Mbuyuni Primary School, Oysterbay. Food Revolution Day, which is saw Jamie joined by a host of well known chefs and personalities, all of whom carried out Facebook Live broadcasts from the around the world to help make history. Some of the notable names included: Jacqueline Fernandez and Chef Kunal Kapur (Mumbai, India); Chef Gennaro, Chef Clodagh McKenna, Charlotte Crosby, Alfie Deyes, Tanya Burr and Jim Chapman (London); Kris Jenner, Wolfgang Puck and Cody Simpson (L.A. USA); Chef Donna Hay (Sydney, Australia); Chef Ali and Juliani (Nairobi, Kenya); Chef Tim Malzer, Chef Steffen Henssler and Janina Uhse (Hamburg, Germany); Chef Ana Luiza Trajano and Chef David Hertz with guests Marina Person and Felipe Solari (Sao Paulo, Brazil); cookery personality Marion Elias and AliKiba (Dar-es-Salaam, Tanzania); Chef Eros and Waje (Lagos, Nigeria); Chef Lynn Crawford (Toronto, Canada); and Bart Van Olphen and Miljuschka Witzenhausen (Netherlands).

Food Revolution Day was also supported on social media by Coldplay, James Corden, Kate Hudson, Nicole Scherzinger, Rio Ferdinand, Paloma Faith, Niall, Zoella, Jim, Tanya, Louis, Pixi Woos, Haste Kicthen, Olly Murs, Ronan Keating, Marlon Roudette, Cascada, Cornelia Pletto, Palina Rojinski, Holger Stromberg, Chris Mears, Naomie Harris, Jake Paul, Emmanuelle Chriqui and Keltie Knight.

As part of Food Revolution Day, Jamie also took an International Omelette Challenge global to get people, young and old, experiencing first-hand how super-quick, easy and delicious healthy grub can be wherever you are, and encourage more noise on social media for the Food Revolution.

The aim of Food Revolution Day was to encourage people to join them in a full-scale, global Food Revolution – a major part of which will be giving people power to lobby their own governments to fight diet-related disease. It aims to provoke discussion and inspire positive, meaningful change in the way we access, consume and understand food. Starting in kitchens at home and moving up to the highest levels of business and government, Jamie believes people must work together to empower children with the nutritional knowledge and resources they need to live healthier, happier lives. Currently 41 million children under five are overweight while another 159 million are too undernourished to grow properly: we are in the middle of a global health crisis.
Jamie Oliver said: “The last 15 years have been tough at times. There were a few of us out there asking questions, wanting answers and making a lot of noise but it often felt like no one was listening. But recently we’ve started making headway, governments are beginning to change policies. This Food Revolution Day we’re going to give governments that extra little nudge by running longest-ever Facebook Live campaign, getting millions of people involved from all around the globe. The World is crying out for action and there has never been a better time to make changes to save millions of lives.” AliKiba said: 'Tanzania supports Jamie Oliver’s Food Revolution and the idea of healthy eating for everyone! What a fun filled event that brought the youth together to discuss healthy eating and nutrition. People need a proper food education so let’s spread the Food Revolution to a wider audience!' Marion Elias said: 'A day filled with nutritious, delicious food and pertinent talks about nutrition. Tanzania needs a food education and I am glad Jamie Oliver’s Food Revolution is providing that. The youth needs to understand the importance of healthy food for a healthy life.' Undernutrition is still widespread in Tanzania, obesity is on the rise with 9 per cent of boys and 12 per cent of girls under the age of 20 being classed as overweight and obese in 2013*. The government needs to step up its efforts in tackling the crisis. Jamie Oliver and thousands of others across the globe are asking for people to call on their governments to commit to action on nutrition and sign up to the Food Revolution () and use #foodrevolution in social media posts to show global leaders that this is an issue that can’t be ignored. Become a revolutionary here Join the conversation and enter the International Omelette Challenge using #foodrevolution

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