With its underlining promise being to raise the bar for subscribers, the new telecom launched simultaneously in Tanzania, Uganda and Burundi with a creative online and SMS campaign dubbed “Give Us a Name” giving East Africa the opportunity to nominate and vote for the best name.
This first East African telecom that truly cares and is not afraid to trust the people is a telecom like no other; or any company for that matter. No company across the world has ever launched without a name setting the stage for what will be an exciting 10 day campaign before the brand is finally unveiled.
The “Give us a Name” campaign will run from Monday 25th November, 2013 to 4th December, 2013 online, on SMS and on Facebook in two phases. In phase one, Tanzania and all East Africa is being asked to nominate names they would like the new telecom that will champion New Africa to have.
You can nominate your name through logging on to www.giveusaname.net , sending an SMS with your preferred name to the short code 15678 or logging on to www.facebook.com/giveusanameafrica .
In phase two of the campaign, panel will review all the names and shortlist the top 5 most nominated, unique or creative names. East Africa will now have to vote for the best name that will eventually become the name of the first ever truly East African telecom.
The ultimate winner, the individual who nominates the name that will eventually become the company brand and trading name will win 1-year free unlimited national call SIM card. Other rewards include smartphones and tablets for participants in the “Give us a Name”campaign.
In the spirit of new Africa, the brand Ambassador for the campaign will be celebrated comedian Hemedi Khalida “Mkwere” who has demonstrated in his line of work that he represents and stands for the reality of “Mizengwe” which is everyday gaining momentum.
With experts forecasting an upswing in Tanzania’s annual GDP growth from the current 4% to 7% in 2015, the telecommunications sector is poised for extended expansion and growth in the coming years and this new telecom represents the face of this boom.
The new telecom aims to be the real catalyst for change in Tanzania and East Africa, truly cares and gives and isn’t afraid to trust the people by investing money and technology in the country.
Tanzania remains one of a handful of countries with mobile penetration rate of less than 50% as of June 2013 and at around 50%, the total teledensity is still below the African average.
This new telecommunications company will most importantly reinvest the majority of every shilling spent by subscribers on SMS, calls and the internet into long term development of Tanzania with technology such as telemedicine and e-learning centres.
This translates to reinvesting the majority of profits into New Africa and with increasing subscribers for both mobile and fixed line sectors, the best gift is a telecom that will re-energize the anticipated healthy growth rates in the coming years.
The “Give us a Name” campaign will end on 4th December, 2013 after which Tanzanians will get an opportunity to book their preferred numbers ahead of the announcement and unveiling of the new brand name and company in Tanzania and across East Africa.
The telecom is set to unveil some of its signature products soon and it is envisaged that East Africa will be transformed by this new telecom operator that is a caregiver, a global citizen, and is focused on impacting people's lives by being global-thinkers.
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